Perspectives

Each of the agencies within the inVentiv Health PR Group delivers integrated communications counsel and expert insight from a variety of strategic perspectives. Here, we share some of those perspectives, recent trends and market & audience analyses. For more of our perspectives, please visit our blog.

MENTAL HEALTH PAYER PERSPECTIVES

In more than 15 hours of interviews, executives at managed care organizations covering more than 59 million lives talked about issues that are top of mind for mental health patients, including medication access and psychiatric care. They understand the requirements to manage mental health conditions “at parity” with other physical health conditions. But their determination to solve problems goes beyond parity. This report documents payers’ views on where obstacles to effective mental health coverage lie, and how to overcome them.

AN ADVOCACY RX FOR PROGRESS IN MENTAL HEALTH

As a source of human suffering, a barrier to workplace productivity, a burden on families and a driver of medical costs, mental illness amounts to an unparalleled public health crisis. Fortunately, there’s an abundance of smart thinking on how to improve the lives of people who struggle with major depression, schizophrenia, bipolar disorder, and other serious conditions.

In this report, inVentiv Health has synthesized some of this analysis, with particular attention to the recommendations, strategies and aspirations of patient advocacy groups. We have also collected insights from pharmaceutical companies, payers and other key stakeholders. Amidst great uncertainty in the healthcare environments of the US and Europe, inVentiv Health hopes to shine a light on unique challenges posed by mental health disorders and some possible solutions.

2017 TREND REPORTS ARE HERE!

We’re always on the lookout for trends. Trends show us the shifting customer expectations. They reveal data and clues about changing habits and preferences. They uncover brands that are making unique connections and getting to white spaces first. This sixth installment of our sister agency, GSW’s trend report series is a product of global collaboration. Over 100 trendspotters from around the world worked to curate the clues, examples, stories and big ideas that are shaping communications, healthcare, digital experience, and consumer expectations for 2017.

BETTER TOGETHER: STRENGTHENING ADVOCACY-INDUSTRY PARTNERSHIPS

Open communications can promote stronger, more resilient collaboration among pharma companies and patient advocacy groups. In a challenging market environment, these alliances are crucial to the continued delivery of life-changing medicines.

MILLENNIAL MINDSET: THE COLLABORATIVE CLINICIAN

New research from GSW, inVentiv Health PR Group and PALIO indicates that millennial physicians are redefining the patient-physician relationship. Four out of five millennial physicians (81%) believe that their millennial patients require a different relationship with their doctors than older patients. And 66% of those Generation Y docs are changing their approach according to the age of the patient they’re seeing. This report outlines how millennial doctors prefer a collaborative approach to nearly all aspects of their practice, and provides advice on how pharma brands can engage more effectively with this key physician audience.

Sharing the Mission to Conquer Rare Diseases

At a rapid pace, biopharmaceutical companies and patient advocacy groups are banding together to hasten development of new drugs for rare diseases. These relationships are bringing new value to both sides but raising challenges as well – patient groups are seeking earlier engagement, greater access, and companies continue to push for progress.

The latest report from inVentiv Health Public Relations Group – based on several months of extensive research and in-depth interviews - takes a deeper look at the dynamics currently reshaping collaboration in rare disease and how future roles will be defined.

8 Communications Trends of 2016

The final in a series of four reports, GSW’s 2016 Communications Trends report is fueled by clues, examples, stories and big ideas collected by more than 70 trend watchers from around the world. Other reports include 2016 Digital Trends, Health Trends and Consumer Trends released earlier this year.

What's inside? In 2016, the possibilities for marketers are huge – and, the expectations are even greater. It seems that every brand is talking about one big idea: leveraging data and analytics to deliver more, more relevant content to consumers and professionals both across their screens and in real life.

8 Consumer Trends of 2016

The third in a series of four reports, GSW’s 2016 Consumer Trends report is fueled by clues, examples, stories and big ideas collected by more than 70 trend watchers from around the world. Other reports include 2016 Digital Trends and Health Trends as well as a report on Communications predictions, expected in early 2016.

What's inside? 2016 will be the year that visual communication takes over, printed books make a comeback, and the year that iconic food brands struggle to keep up with consumer demands.

8 Health Trends of 2016

The second in a series of four reports, GSW’s 2016 Health Trends report is fueled by clues, examples, stories and big ideas collected by more than 70 trend watchers from around the world. Other reports include 2016 Digital Trends, released in October, as well as reports on Consumer and Marketing predictions, expected in early 2016.

What’s inside? 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.

8 DIGITAL TRENDS DRIVING THE FUTURE OF HEALTHCARE MARKETING IN 2016

Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation. Data points, great stories, quotes and pictures combine and connect to reveal trends that can help you create meaningful experiences for your consumers. In this 2016 Digital Trends Report, presented by inVentiv Health PR Group and GSW, 70 trend spotters from around the world have collaborated to identify eight trends that show how digital experiences are creating new expectations. Download the report to learn why 2016 is the year that we'll start living in the digital moment, and what that means for healthcare marketers.

FROM GRASSROOTS TO MASSROOTS: LOCAL PROGRAMS 101

If you work in healthcare PR, you have likely worked on a local program at some point. It’s a key ingredient of many successful PR campaigns and has helped raise awareness of a myriad of diseases and available treatment options on a local level.

Over the years, the approach to local PR programs has changed to address a quickly evolving media landscape. Local newspapers have significantly cut their staff, while others folded completely; local TV affiliates have started relying heavily on newsfeeds and national or regional data; and bloggers have become a staple when it comes to reaching patients on a local/regional level, making successful local programs quite challenging to pull off.

HOW TO SURVIVE AND THRIVE IN THE AGE OF MODERN ACTIVISM

From the playbook to the players, the face of activism has changed significantly due to social media. Industry leaders joined Gideon Fidelzeid in New York City for this inVentiv Health PR Group-hosted roundtable to discuss how outreach is evolving in an era where single individuals can wield reputation-changing power.

THE NEW PARTNERSHIP PARADIGM: WHAT PATIENT ADVOCATES SEEK FROM PHARMACEUTICAL PARTNERS

As patients and caregivers are confronted with a dramatically changing healthcare landscape, American patient advocacy organizations are evolving the work they do for these communities and would like to see their relationships with pharmaceutical companies also change to keep pace.

This report from inVentiv Health Public Relations Group is based on more than two months of interviews with nearly four dozen patient advocacy organizations representing patients with a variety of diseases and conditions, including cancer, mental health and rare diseases. It highlights areas in which the patient advocates would like to see change in their relationships with pharmaceutical partners, as they work together to ensure that new medications arriving on the market meet the needs of people with devastating diseases.

PATIENT PARTNERS IN ONCOLOGY

A supplement to “The New Partnership Paradigm: What Patient Advocates Seek from Pharmaceutical Partners” (download above), this summary highlights how pharma companies and advocacy groups serving cancer patients can build stronger, more authentic alliances. In candid interviews, patient organizations explain what needs to be done.

ENGAGING THE WORRIED WELL: SEVEN HEALTHCARE BRANDS SUCCEEDING WITH MILLENNIALS

What do millennial adults want from healthcare? Research from GSW, Allidura and Harris Poll reveals their changing expectations – and the brands already meeting them.

Millennials want health and wellness brands to mirror the millennial mindset and fit into their complex, stressful lives. The brands earning their loyalty have evolved their marketing and design to make new kinds of connections with this influential generation. In this new report, Allidura and GSW outline ‘Seven Millennial Maxims’ for healthcare and the recognized health and wellness brands that are doing it right.

CREATING CULTURALLY COMPETENT HEALTHCARE COMMUNICATIONS

As The Affordable Care Act continues to sign on Hispanic enrollees, the size of the Hispanic market and its purchasing power of more than a trillion dollars cannot be ignored. Though the Hispanic market has been long underserved, Healthcare companies and organizations have the opportunity — and the responsibility — to address this growing demographic.

Companies need to do more than translate as there’s no one-size-fits-all approach to the diverse Hispanic community. This white paper by SALUTEAM takes a closer look at the Hispanic health market and how companies can forge stronger connections with fast-growing multicultural markets.

YESTERDAY’S PICKET IS TODAY’S E-PROTEST: WHEN ACTIVISM HIJACKS YOUR BRAND

A new level of modern day activism is occurring online in which any person, or network of people, with a smartphone or screen can quickly, cheaply and effortlessly confront a brand. Activists are engaging in sophisticated multiplatform campaigns, catching companies ill-prepared for the scale and speed of response needed. In this white paper, we outline road-tested methods of engagement that companies can apply to prevent and neutralize social media activism if it hits your feed.

MILLENNIAL MINDSET: THE WORRIED WELL

A recent study by Allidura Consumer, GSW and Harris Poll finds that adult millennials highly value happiness, but there appears to be a big tension between their aspirations for happiness – 97% say it’s important – and the well-documented way millennials are currently living: more stressed, anxious and depressed than any other living generation. It means these health-conscious consumers require a new approach from brands, and their preferences and opinions are shaping the way we envision modern healthcare and well-being.

The "Millennial Mindset: The Worried Well" report reveals Generation Y's quest to redefine the meaning of happiness and health and dives into the increasingly anxious mindset of millennials, who:

  • • Carry the worries of a much older generation
  • • Connect both mental and physical health
  • • Live a stress-and-search cycle as digital natives

RECENT ARTICLES

Pushback on Rare Drug Prices: Not So Rare After All

Pharmaceutical Executive
March 1, 2017

Avoid the Price Crisis

PM360
February 24, 2017

Trump or Clinton? Either May Lead to Better Mental Healthcare

Medical Marketing & Media
October 20, 2016

Inspiring healthy appetites for healthcare content

O’Dwyer’s PR, Page 38
October 2016

Patient Assistance Programs: The Next Issue to put Pharm in the Penalty Box?

Pharmaceutical Compliance Monitor
August 12, 2016

Leadership Exchange: Engaging the Millennial Doctor

Medical Marketing & Media
June 2, 2016

COMMUNICATIONS' ROLE IN HOME DIAGNOSTICS

O'Dwyer's PR
May 11, 2016

WHAT "PRECISION MEDICINE" MEANS FOR RARE DISEASES

Pharmaceutical Executive
March 3, 2016

MAKING SENSE OF PERSONALIZED NUTRITION

O'Dwyer's Magazine, Page 16
March 1, 2016

NAVIGATING IN THE AGE OF NEW POPULISM

O'Dwyer's Online
January 5, 2016

FOCUSING ON PEOPLE-CENTRIC SOCIAL MEDIA

O'Dwyer's Magazine, Page 35
November 1, 2015

ARE YOU A SLACKTIVIST? YOU SHOULD BE

PRWeek
October 23, 2015

NAVIGATING POST-TURING: DEFINING VALUE IN TODAY'S LANDSCAPE

Pharmaceutical Executive
October 2, 2015

WHY A SENSE OF PURPOSE IS VITAL FOR HEALTH MESSAGES

O'Dwyer's Magazine, Page 18
October 1, 2015

ENGAGING CHANGE THROUGH EFFECTIVE COMMUNICATIONS

O'Dwyer's Magazine, Page 50
August 1, 2015

TENSIONS BREW BETWEEN PHARMA AND PATIENT ADVOCACY GROUPS

RARECast, GlobalGenes.org
June 14, 2015

CRAFTING CULTURALLY COMPETENT HEALTH COMMUNICATIONS

O'Dwyer's Magazine, Page 10
June 1, 2015

HOW CLIMATE CHANGE IMPACTS HEALTHCARE COMMUNICATIONS

O'Dwyer's Magazine, Page 10
May 2, 2015

WHEN SOCIAL MEDIA HIJACKS YOUR BRAND

O'Dwyer's Magazine, Page 10
April 1, 2015

WHAT THE FACTS SAY ABOUT MILLENNIALS AND NUTRITION

O'Dwyer's Magazine
March 1, 2015

MAKING A CONNECTION WITH "MILLENNIALS"

Pharma Market Europe, Page 42-43
January 13, 2015

CONTENT REVIEW SYSTEMS FOR THE SOCIAL MEDIA AGE

PharmaPhorum
September 4, 2014

CITATION NEEDED

PMLive, Page 28-29
July 15, 2014

ARE WE MEASURING THE RIGHT THINGS?

Institute for Public Relations
July 15, 2014

CONNECTING WITH TODAY'S HEALTH-MINDED CONSUMERS

O'Dwyer's Magazine, Page 14
March 1, 2014